Sunday, April 1, 2012

Obama 2012 Message: Don't Give Up Now


The recent documentary “The Road We’ve Traveled" by David Guggenheim, helps reveal why Obama 2012 will look nothing like Obama 2008. In 2008, the economy hit rock bottom, but public attention had been diverted. Barack Obama’s election had provoked a frenzy of hopeful celebration around the world; spontaneous festivities occurred in New York Subways, California hotel lobbies, and on the streets of Washington, DC. The documentary’s depiction of the disparity between the political idealism and reality of the time illustrates why Obama will have an uphill battle for re-election in 2012.

The hopeless economic situation of 2008 set the stage for Obama’s rise to power. The first Black president in U.S. history gave hope to an otherwise desperate nation, and the fresh-faced idealism of his Internet campaign restored passion to politics. The vagueness of hope encapsulated the dreams of an entire nation—creating wildly unrealistic expectations. These expectations, coupled with the reality of the situation, have gradually transformed the political atmosphere throughout Obama’s presidency.

The man himself, of course, could not live up to the hype his campaign had created. His perceived inability to get things done and his willingness to compromise on issues like healthcare have sparked significant disillusionment with the President. The political environment has changed such that the public will no longer accept an idealistic 2012 campaign message from Obama; the people don’t believe in him as they once did. Instead, Obama will have to respond to this transformed political atmosphere with a new message he has already begun to craft. His campaign videos thus far lack as many sickeningly inspiring quotations as the 2008 videos. They instead focus on reminding the American people of what Obama promised them in 2008, and of the sacrifices they made to get him elected. One video reminds the public of the particulars of Obama’s 2008 election victory speech: “We may not get there in one year, or even in one term.”

The same video features more of Obama’s speech: “[The campaign] grew strength from the young people who rejected the myth of their generation’s apathy … from the not-so-young people who braved the bitter cold and the scorching heat to knock on the doors of perfect strangers.” Obama’s main message? You’ve made plenty of sacrifices, so to turn back now would be a waste. Such solemnity clearly reflects a shift in Obama’s political environment. In 2008, he firmly claimed his presidency; now, he is asking for another chance. The 2008 atmosphere of unrealistic expectations, it seems, has come back to haunt his 2012 campaign.




Rate this posting: